New Zealand distributor for beauty, wellness and personal care brands

Building brands across professional beauty, pharmacy, health, retail and beyond.

Grace Beauty is a New Zealand-owned omnichannel distributor representing premium beauty, skincare, hair, wellness and personal care brands.

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One market. Multiple channels. The right strategy.

The way consumers discover and purchase beauty and wellness has changed. They may first learn about an ingredient from a skin therapist, discover a supplement on social media, research it online and ultimately purchase it from their local pharmacy.

That's why Grace Beauty takes an omnichannel approach to distribution.

We build the right route to market for each individual brand, connecting it with the channels and customers where it has the greatest opportunity to succeed.

Professional Beauty

Pharmacy

Health & Wellness

Department stores

Not every brand belongs in every channel and that's the point.

Our role is to understand the brand, its consumer and its positioning, then create a distribution strategy that protects its identity while building sustainable growth.

E-commerce

Grocery

Where we distribute

Professional Beauty

Grace Beauty has deep roots in New Zealand's professional beauty industry.

We partner with beauty salons, skin clinics, spas, beauty therapists and skin professionals, providing carefully selected professional brands supported by education, training, treatment protocols and ongoing business support.

Our professional portfolio spans advanced skincare, professional treatments, beauty technology, wellness, hair, nails, makeup and more.

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Specialty Retail

Some brands require scale. Others require a highly curated retail environment.

Grace Beauty works with brands and retail partners to identify opportunities within department stores, beauty retail and specialty retail where the brand, consumer and channel are aligned.

Pharmacy

Beauty and wellness are becoming increasingly connected — and pharmacy is an important part of that evolution.

Grace Beauty works with independent pharmacies and national pharmacy groups to introduce credible beauty, hair, skin and wellness brands to New Zealand consumers.

Our support goes beyond supplying product and can include product education, staff training, merchandising, promotional activity and in-store activation.

Discover our retail brands →

E-commerce

Digital discovery is now an essential part of the customer journey.

We support an omnichannel approach where online education, digital marketing and e-commerce work alongside physical retail and professional recommendation rather than competing with them.

Health & Wellness Retail

The line between beauty and wellness continues to disappear.

Consumers increasingly understand that skin, hair and overall wellbeing can be influenced by nutrition, gut health, hormones, lifestyle and supplementation.

Grace Beauty distributes selected beauty-from-within, nutritional and wellness brands to health stores and natural health retailers throughout New Zealand.

Grocery & Mass Retail

For selected consumer brands, grocery and broader retail can provide an opportunity to reach New Zealand consumers at significant scale.

We assess these opportunities individually to ensure the channel supports the positioning, commercial strategy and long-term potential of the brand.

More than a distributor

We build brands in New Zealand

Getting product into New Zealand is relatively easy.

Building demand for it is the hard part.

Grace Beauty provides more than warehousing and wholesale supply. We work with our brand partners to build awareness, understanding, distribution and long-term demand within the New Zealand market.

Depending on the brand and channel, our distribution support can include:

Market Entry & Channel Strategy
Identifying where a brand belongs and how it should enter the New Zealand market.

Sales & Account Development
Building relationships with professional businesses, independent retailers and national retail groups.

Education & Training
Giving the people recommending and selling our brands the knowledge and confidence to do it well.

Marketing & Brand Development
Creating locally relevant campaigns, content, launches and promotional strategies.

Retail Activation
Supporting sell-through with merchandising, education, sampling, promotions and in-store activity.

Local Distribution & Logistics
Providing New Zealand-based inventory, fulfilment and responsive local support.

Long-Term Brand Growth
Looking beyond the opening order to build brands with genuine longevity in the New Zealand market.Getting product into New Zealand is relatively easy.